Cluster Marketing Manager - Victoria Falls Portfolio

About the role

Anantara Hotels & Resorts is looking for a Cluster Marketing Manager for its Victoria Falls portfolio: The Royal Livingstone Victoria Falls Zambia Hotel by Anantara, Anantara Stanley and Livingstone Victoria Falls Hotel, Anantara Tented Camp Kafue River and Avani Victoria Falls Resort. The role develops and executes marketing strategies that build brand awareness, strengthen market positioning and drive qualified demand and revenue across the cluster.

Key responsibilities

• Develop an annual cluster marketing strategy aligned with business objectives and revenue targets, adapted quarterly, and set differentiated positioning and brand narratives for each property
• Build integrated campaigns for leisure, luxury FIT, honeymoons, romance, adventure, wellness and exclusive safari experiences, and monitor competitors and trends
• Run planning sessions with revenue, sales and operations teams, maintain a campaign calendar and manage execution
• Finalise the marketing budget, manage spend and ROI, and agree cross-selling and multi-property itineraries
• Produce high-quality content, coordinate photography, videography and drone content, and audit content across brand.com, OTAs, third-party partners, consortia and GDS channels
• Manage social media calendars, influencer collaborations and guest sentiment, and respond professionally to guest interactions
• Manage the loyalty programme participation and work with E-Commerce, PR and the regional team on reporting, performance analysis and audience segmentation
• Oversee external agencies, photographers and production teams, and ensure brand standards and corporate approvals are met

Required profile

• Bachelor's degree in marketing, communications, business administration, hospitality management or a related field
• At least 5 years of progressive marketing experience, preferably in luxury hospitality, luxury travel or premium lifestyle brands
• 2-3 years in a marketing management position, ideally with multi-property or cluster responsibilities
• Experience developing integrated marketing strategies for luxury hotels, resorts or safari lodges
• Knowledge of international luxury travel markets (Europe, UK, North America, Middle East, key African markets); experience with international hotel brands and destination/safari marketing is an advantage

Required skills

• Copywriting, content creation and creative briefing
• Managing external agencies, creative production and media partnerships
• Budget management, analytical and presentation skills
• Microsoft Office and marketing/project management platforms
• Understanding of digital marketing