Digital Marketing & Operations Analyst

About the role

The Digital Marketing & Operations Analyst will support the execution, analysis, and coordination of digital marketing and sales activities for an agricultural client. You will provide analytical insights, manage marketing systems, and help improve sales force productivity and customer engagement.

Key responsibilities

• Analyze digital marketing performance across platforms, produce regular reports and dashboards, and track ROI.
• Manage Salesforce reporting, dashboards, and support Sales Representatives in effective system usage.
• Assist the Marketing Manager in planning and executing marketing campaigns, and follow up on deliverables with internal teams and vendors.
• Oversee allocation, tracking, and inventory of promotional materials.
• Manage the customer call centre for three mobile service lines, monitoring inquiries and escalating feedback.
• Provide operational support during peak periods and perform additional duties as required.

Required profile

• Bachelor’s degree in Marketing or a related field; IT or Business qualifications are a plus.
• 3‑5 years of proven experience in digital marketing analytics.
• Membership in the Zambia Institute of Marketing (ZIM).
• Strong analytical and reporting abilities with attention to detail.
• Excellent written and verbal communication skills.

Required skills

• Adobe After Effects
• Adobe Premiere Pro
• Adobe Photoshop
• Adobe Lightroom
• Salesforce / CRM
• Data visualization tools
• SEO and SEM
• Social media marketing
• Email marketing