Sales Representative – On‑Trade Beverage Sales

About the role

The Sales Representative will build and manage a strong distribution network for HBI brands within an assigned on‑trade territory. The role focuses on introducing the portfolio to bars, restaurants, hotels and similar outlets, driving volume growth and positioning HBI as a market leader.

Key responsibilities

• Drive sales growth and volume delivery across the on‑trade channel.
• Develop and maintain relationships with bars, restaurants, hotels and other on‑trade customers.
• Execute sales and distribution plans to ensure product availability and visibility.
• Monitor market activity, competitor performance and customer trends.
• Achieve agreed sales, distribution and execution targets.
• Implement promotions, brand activations and merchandising standards.
• Collect market intelligence and provide timely feedback to management.
• Manage customer accounts, orders and credit compliance in line with company policies.

Required profile

• 3–5 years proven sales experience, preferably in the beverage or FMCG sector.
• Demonstrated ability to develop customer relationships across retail, hospitality and distribution channels.
• Strong consultative selling, upselling and closing capabilities.
• Team‑oriented mindset with a drive to meet and exceed targets.
• Ability to work independently while collaborating with a larger team.
• Commitment to ethical sales practices and building customer trust.

Required skills

• Proficiency with sales analytics tools.