Activations Specialist

About the role

Stimuli PR Limited, a Zambian public relations and marketing communications agency, is seeking a proactive, commercially‑minded Activations Specialist. This junior role will support the planning, selling and execution of brand activation projects, turning ideas into revenue‑generating campaigns.

Key responsibilities

• Research client brands, target audiences, competitors and market opportunities to inform activation strategies.
• Develop creative activation concepts, campaign mechanics and audience experiences aligned with client objectives.
• Prepare detailed activation plans covering objectives, locations, consumer journey, staffing, materials, timelines and performance indicators.
• Create pitch decks, proposals, cost estimates and budgets that are both compelling and commercially viable.
• Support sales and business‑development activities by identifying prospects, generating leads and following up on opportunities.
• Participate in client meetings, presenting concepts, execution requirements, budgets and expected results.
• Coordinate venues, permissions, routes, schedules and operational requirements for roadshows, launches, promotions, trade shows and experiential campaigns.
• Source, brief and manage suppliers, promoters, brand ambassadors and production teams, ensuring clear deliverables and timelines.
• Oversee production and delivery of branded materials, uniforms, point‑of‑sale items and promotional stock.
• Maintain accurate control of client collateral and company equipment used during activations.
• Supervise on‑site execution, including setup, team briefings, consumer engagement, troubleshooting and quality control.
• Track project timelines, supplier commitments, costs and budget utilisation, reporting risks or overruns promptly.
• Collect activation evidence and performance data, and prepare post‑activation reports summarising results.

Required profile

• Proactive and commercially minded with a strong interest in brand activation.
• Junior‑level professional with solid research and analytical abilities.
• Excellent written and verbal communication skills for client presentations.
• Strong organisational skills and ability to coordinate multiple logistics elements.
• Detail‑oriented with a focus on quality control and budget management.
• Ability to work collaboratively with internal teams and external suppliers.

Required skills