Regional Sales Manager - Northern

About the role

The Regional Sales Manager for the Northern area will work closely with the Head of Sales & Marketing to shape and execute the commercial strategy. This senior position oversees sales, marketing and service delivery activities, ensuring alignment with company objectives and market demands.

Key responsibilities

• Provide inputs, insights and assumptions for the Annual Commercial strategy in partnership with senior leadership.
• Implement short‑term strategic actions and tactical interventions at regional and customer levels across sales, marketing and service delivery.
• Supervise Sales Officers, ensuring compliance with approved SOPs and performance targets.
• Manage key distributor and retailer relationships, addressing both strategic and day‑to‑day operational issues.
• Drive market development initiatives to achieve volume and revenue growth.
• Performance‑manage sales volume targets, customer management and value alignment, including oversight of the Export Sales Officer.
• Instill a price‑monitoring culture, ensuring reliable market price data for effective price management.
• Oversee brand management through the Senior Marketing Officer.
• Develop and execute the Route to Market (RTM) plan, identifying and closing skill gaps within the team.
• Maintain company and departmental assets and undertake any additional tasks assigned by the Head of Sales & Marketing.

Required profile

• Degree in Marketing or Social Sciences; a Master’s in Business Administration is a plus.
• 10‑15 years of hands‑on experience in sales and marketing within manufacturing, commodities or FMCG environments; five years in the cement industry is advantageous.
• Strong understanding of market dynamics and key account management.
• Proven senior‑level management experience.

Required skills

What we offer

• Opportunity to lead a strategic regional sales function.
• Collaboration with senior leadership on high‑impact commercial initiatives.
• Professional growth in a dynamic manufacturing environment.