Social Media Manager

About the role

Betway Zambia is seeking a senior Social Media Manager to own the end‑to‑end social function for the market. You will shape strategy, create content, manage community, and activate sponsorships across all key platforms, reporting to headquarters in South Africa.

Key responsibilities

• Develop and continuously refine the social media strategy for Facebook, X (Twitter), Instagram, TikTok, YouTube and emerging platforms.
• Own the always‑on content calendar, balancing planned and reactive content to meet commercial and brand objectives.
• Define platform‑specific approaches, including formats, frequency, tone and audience targeting.
• Champion a ‘social‑first’ mindset internally and educate stakeholders on social’s role in the marketing mix.
• Brief, oversee and quality‑control all social content, working with creators, agencies and production teams to produce short‑form video, graphics, carousels, stories, UGC and live coverage.
• Ensure all content complies with Zambia responsible gambling regulations and brand guidelines.
• Oversee community management, setting standards, tone‑of‑voice guidelines and escalation protocols.

Required profile

• Senior, strategic thinker with a deep understanding of 24/7 social conversation.
• Proven ability to act quickly, speak authentically and never miss timely moments.
• Experience leading social strategy in a fast‑moving, competitive market.
• Strong collaboration skills with Creative, Sponsorship, Digital and agency partners.

Required skills