B2C Channel Sales Manager (Zambia)

About the role

BURN is seeking a B2C Channel Sales Manager to design and execute the direct‑to‑consumer sales strategy for its carbon‑focused projects in Zambia. You will lead a large network of sales agents, ensure compliance with carbon monitoring requirements, and drive market‑day and door‑to‑door sales.

Key responsibilities

• Develop and implement the route‑to‑market strategy for the B2C channel, focusing on door‑to‑door and market‑day sales.
• Build, train, and manage a team of Territory Sales Managers, Team Leaders, and over 1,000 Direct Sales Agents.
• Oversee carbon monitoring and evaluation to ensure stoves are sold to eligible households and quality data is captured.
• Advise on compensation structures and incentive programs for the sales force.
• Ensure adherence to CRM, inventory management, and cash‑collection procedures.
• Define and track KPIs for the Direct Sales channel in line with national strategy.
• Collaborate on carbon feasibility studies and market research.
• Produce analytical reports and forecasts for senior management.
• Coordinate with Marketing to plan and execute below‑the‑line and above‑the‑line campaigns.

Required profile

• 3+ years managing Direct Sales teams of 500+ agents in Zambia, preferably in fast‑moving consumer goods or durable goods.
• Strong knowledge of Zambian sales and marketing environments.
• 3+ years experience running on‑the‑ground sales and marketing events, such as marketplace activations.
• 2+ years experience in monitoring and evaluation.
• 3+ years project management experience coordinating complex, multi‑stakeholder initiatives.
• Excellent written and verbal communication skills in English and French.

Required skills

• CRM systems
• Inventory management
• Data collection and analysis