B2B Sales Representative

About the role

Our client, a fast‑growing distributor of essential Fast‑Moving Consumer Goods across Zambia and the Democratic Republic of Congo, is seeking an energetic B2B Sales Representative. You will be responsible for expanding the distribution network, driving sales growth and servicing a diverse client base in this key African region.

Key responsibilities

• Proactively identify and onboard new distributors, wholesalers, retailers and institutional clients (NGOs, government and quasi‑government bodies) in Zambia and the DRC.
• Achieve and exceed monthly and quarterly sales targets for the full FMCG portfolio.
• Execute promotional activities and trade‑marketing initiatives to boost product off‑take.
• Develop and maintain strong relationships with key buyers, purchasing managers and store owners.
• Conduct regular sales visits, present new products, secure orders and ensure optimal stock levels.
• Monitor product quality, expiry dates and ensure proper merchandising at the customer level.
• Gather market intelligence on competitor pricing, new launches and consumer trends; provide accurate sales forecasts and assist in inventory planning.
• Process client orders accurately, coordinate with logistics and warehousing teams for timely delivery, and support credit compliance and payment collection.

Required profile

• Bachelor’s degree in Business Administration, Sales, Marketing or a related field.
• 3‑5 years of successful B2B sales experience in the FMCG sector, preferably within Zambia, the DRC or the broader SADC region.
• Proven understanding of distribution networks, retail structures (formal and informal) and market dynamics for consumer goods.

Required skills

• Ability to meet and exceed sales targets.
• Experience planning and executing trade‑marketing and promotional activities.
• Strong market‑intelligence gathering and sales‑forecasting capabilities.
• Effective coordination with logistics, warehousing and finance teams.