Country Sales Manager - Zambia

About the role

The Country Sales Manager will lead sales execution, outlet coverage and team performance across Zambia. Reporting to senior leadership, the role focuses on achieving volume, distribution and visibility targets within the FMCG/Consumer Health market.

Key responsibilities

• Ensure numeric and weighted distribution targets are met and identify new outlet opportunities.
• Track route compliance, prevent gaps or overlap, and oversee outlet onboarding.
• Build and maintain strong relationships with distributors, key retailers and wholesalers.
• Resolve trade issues such as stock availability, pricing concerns and visibility challenges.
• Support execution of trade promotions and market activations.
• Submit weekly and monthly sales reports, tracking KPIs like sales vs target, strike rate and outlet coverage.
• Provide market intelligence on competitor activities, pricing and parallel trade risks.
• Lead, coach and supervise sales representatives, promoters and merchandisers, ensuring discipline and productivity.
• Ensure all sales activities comply with company policies, brand guidelines and SOPs.