Marketing & Communications Lead – Southern Africa

About the role

We are looking for a Marketing & Communications Lead for Southern Africa (SAC) to drive sustainable business growth by embedding a customer‑centric, insight‑led marketing strategy. The role will enhance brand equity, strengthen customer loyalty and deliver a differentiated end‑to‑end experience across Southern Africa markets.

Key responsibilities

• Design and embed an end‑to‑end customer experience strategy, creating campaign frameworks that reflect segmentation, seasonality, crop cycles and channel touchpoints.
• Translate customer insights and behavioural data into initiatives that improve acquisition, satisfaction, retention and lifetime value.
• Develop and execute integrated marketing, branding and demand‑generation campaigns aligned with business and go‑to‑market priorities.
• Maintain brand governance, ensuring compliance with Bayer brand guidelines and conducting regular brand audits.
• Design and deliver a scalable, data‑driven loyalty strategy to strengthen engagement and long‑term relationships.
• Lead cross‑functional collaboration with regional and local stakeholders to ensure alignment and execution of marketing programmes.

Required profile

Required skills